According to asharqbusiness.com/page/%D8%A7%D9%82%D8%AA%D8%B5%D8%A7%D8%AF , we’re not overly impressed with Rupert Murdoch’s plans to charge for use of his on the net news web pages. Of 2,000 persons asked if they would ever pay for on line news, 9 out of 10 mentioned ‘No!’. Does that mean that Murdoch’s decision to charge users to access his news web pages is foolish?
I wouldn’t pay for news, either, unless…
If I have been asked ‘would you ever spend for online news?’, I would most likely say ‘no’, as well. After all, in an age when we can commonly read about important events on Twitter just before any of the news channels report them, why would we ever want spend for access to their content?
However, I would, and normally do, spend for high-quality and ‘luxury’ news. I would never ever spend a penny for a single of the shrinking quantity of free newspapers handed out on my way to perform in a morning, but I would pay for a Sunday broadsheet with all its extras and trimmings (even although the possibilities of me truly reading extra than a few pages are particularly modest).
I have also been known to sign up to a paid members’ location on the web page of a particular football team (which shall stay nameless) to acquire access to added content material not available on the primary website: video interviews and press conferences, highlights of reserve and youth group matches, live radio commentary on match days.
Would I pay to study The Sun on the net? No. There are typically only about two paragraphs in every image-dominated write-up anyway. It only costs a handful of pennies to obtain the actual issue so there wouldn’t be considerably value in using its internet site. The Instances? Perhaps, but only if all other excellent news outlets beginning charging, otherwise I’d just go for the free 1.
Applying a Credit Card for a 20p Short article?
I am not sure how much Mr Murdoch wants to charge his users to read an short article, but I am guessing there is going to be some sort of account that requires setting up. I absolutely could not be bothered to get my wallet out every time I wanted to study anything and I would be pretty hesitant to commit to subscribing.
On the other hand, if they had a similar program to iTunes, whereby you just enter your password to get access to a paid report and your card is billed accordingly, that may possibly make a bit far more sense. But, if I had to do that for just about every key news provider, it would grow to be quite tiresome.
Ultimately, they could be shooting themselves in the foot to some extent. If the internet site makes it harder and less practical for me to read an write-up, I will likely go elsewhere. I would assume that I would usually be able to read the news for free of charge on the BBC’s web site, which would not be very good news for the advertising income of the Murdoch on the net empire.
Assuming that I in fact wanted to read an post on a paid web page so badly that I handed over my credit card facts to them, what would stop me ‘reporting’ on what the short article mentioned on my freely available weblog? I would picture it would be pretty tough for a newspaper group to avert thousands of bloggers disseminating the information freely to their users who would get lots of site visitors in the course of action.
Recipe for Good results?
The success or failure of paid news is in the strategy utilised to charge and engage with users, assuming that the customers worth the content hugely enough to deem it worth paying for. The jury is definitely nonetheless out on the whole concept and the possibilities are that lots of will try and fail before a profitable method is developed. Till then, we’ll have to wait and see.